BizSugar.com › Marketing › Saks Fifth Avenue Not Laughing About Snaks Fifth Avenchew

Saks Fifth Avenue is bent out of shape about perceived brand infringement...Snaks Fifth Avenchew is a punny name. The company, which sells treats for dogs and horses, clearly chose its name as a spoof of the famous luxury retailer Saks Fifth Avenue. But Saks doesn’t think the name is funny at all. In fact, it sent a cease and desist letter to the small online retailer last month...