BizSugar.com › Marketing › Sales Demos: Where Deals Go to Die

“We have a great product, just get them to the demo, and the software sells itself!” Wouldn’t that be nice? ...If only it were true.

Software rarely sells itself, but over and over again, I see software companies skipping critical steps in the sales process to get to the demo. Here’s how the sales process plays out for companies who make this mistake…