Segment Your Way to Marketing Success

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4796 days ago
Made Hot by: BusinessBloggerPro on March 4, 2011 7:34 am

The more you know how your customer segments think, feel and behave the easier it is to communicate the right messages at the right time and have a strong relationship. Here are a couple of tips to help.

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Comments

Written by yoni67
4796 days ago

Susan,

Very nice post! Indeed we all must face that we have prospective customers and clients who have different views, demographics, outlooks and expectations.

My favorite restaurants are a-la-carte, buffet-style lines where you tell the guy (or gal) behind the counter exactly what to add to your tray. One-size-fits-all businesses might work for some, but in most cases we have to appeal to peoples' differences in order to succeed.

All the best,

Yoni

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Written by m4bmarketing
4795 days ago

Hi Yoni,

I like the restaurant example and I am sure over time they can get a good picture of what is popular and what isn't to refine their food. Works the same in any business.

Susan

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