BizSugar.com › Marketing › Selling to the Government – 4 Tips for Meeting and Building Relationships with the Right People

By Caron Beesley. To succeed in the federal government marketplace you must get to know the influencers and buyers in this market. This requires time, perseverance and planning. Here are four strategies that can help you develop a long-term business development strategy in the federal marketplace, based on the power of relationships.