What marketing tactics work, and which are woefully outdated? You may be surprised by these insights from marketing influencer Seth Godin.
Seth Godin on Effective (and Ineffective) Marketing Tactics for Small Businesses
Posted by
bmartinuzzi under Marketing
From https://www.americanexpress.com 3320 days ago
Made Hot by: businessgross on August 20, 2015 10:08 am
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Comments
3317 days ago
"There seems to be a consensus that cold calling is an old-school marketing idea. Should a small-business owner abandon this practice altogether? How about email marketing?
You mean spam? Should small-business people spam by phone or by email?
Next question!"