Seth's Blog: Marketing lessons from the US election

Seth's Blog: Marketing lessons from the US election - http://sethgodin.typepad.com Avatar Posted by mona19 under Marketing
From http://sethgodin.typepad.com 4262 days ago
Made Hot by: on November 11, 2008 6:52 pm
More than a billion dollars spent, two 'products' that have very different features, and yet, when people look back at the election they will remember mavericky winking. You can say that's trivial. I'll say that it's human nature. Your product doesn't have features that are more important than the 'features' being discussed in this election, yet, like most marketers, you're obsessed with them. Forget it. The story is what people respond to.

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