Shocking News: Starbucks Is Not Your Friend!

Posted by steveamiller under Marketing
From http://www.twohatmarketing.com 3527 days ago
Made Hot by: dEvangelize on September 26, 2012 8:10 pm

Companies, like Starbucks, Netflix, American Airlines, and too many more to count, make decisions based on bottom line results, not how we feel about them. Starbucks and gang are not our friends.

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Comments

Written by HeatherStone
3527 days ago

Hi Steve,

Thanks for sharing this post with the BizSugar community. Certainly companies like Starbucks need to sometimes make business decisions to minimize costs and maximize profits, but customers can spot value and see through smoke screens. Long term these decisions may still have an effect, especially if eventually more palatable alternatives present themselves.

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Written by lyceum
3527 days ago

Steve A. Miller: "There Ain't No Such Thing As A Free Lunch", right? ;) I agree with you that Starbucks shouldn't use gobbledegook traditional marketing phrases. Instead they should have a straight conversation with their loyal customers.

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