Should You Up Your Marketing During a Recession?

Should You Up Your Marketing During a Recession? - http://blogs.bnet.com Avatar Posted by ArmadaIG under Marketing
From http://blogs.bnet.com 4528 days ago
Made Hot by: on February 11, 2008 3:59 am
If the U.S. economy is about to take a dirt nap for a quarter or four, time to cut marketing budget, right? Not necessarily, according to a 2005 report out of Penn State's Smeal College of Business, “Turning adversity into advantage: Does proactive marketing during a recession pay off?”





Comments


Written by louienews
4527 days ago

My guess is that only business consultants and ad execs are voting for this one. SB always thinks it's a good idea, but don't have the budget.



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