A new study shows that small businesses are increasingly turning to content marketing for traffic, search rankings and brand building. It's proven to be effective -- 59% of small businesses surveyed said their content marketing efforts drove sales -- and most spend only $100 per month, while another 45% said it drove down advertising costs.





Comments


Written by frankstrong
3216 days ago

Thanks! While it is getting a lot of play, I think it's more than a buzz word and better defined as a trend. Content marketing, I think, represents a fundamental shift in marketing philosophy.



Written by Sian Phillips
3216 days ago

Really interesting info, particularly the stats. Content marketing seems to be the buzz word at the moment - great for writers :) Thanks for sharing on Bizsugar.com



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!