From handing out and collecting business cards to making followup calls and ongoing relationship building, this post talks about small business marketing the old fashioned way. But what is perhaps more interesting is the degree to which everything described has a counterpart in what we call social media. Much reviled by those who say this kind of online marketing is over rated, see how similar the use of sites like LinkedIn.com really is to the simple idea of collecting business cards and making followup calls. The one edge social media has? It can be really tough to collect someone's business card when you're in NYC and they are in Madrid.
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