Small Business Marketing Tip: Send Email Campaigns At Night To Increase Revenue

Posted by RossKimbarovsky under Marketing
From http://blog.crowdspring.com 3596 days ago
Made Hot by: techmedia on April 9, 2013 1:09 pm

If you’ve tried sending email campaigns at various times of days and are still struggling to find an optimal time for your email campaigns, consider sending your campaigns late in the evening or at night. In this post, we highlight the key findings from a recent analysis of the best times and days to send email campaigns.

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Comments

Written by Entrepreneurosaurus
3591 days ago

Hi Ross,

File this one under counter intuitive because it's just not something you would ordinarily think of. Still it seems like a sound strategy in view of the data. Thanks for sharing!

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Written by RossKimbarovsky
3590 days ago

It does sound counter-intuitive, but surprisingly, many things in marketing, while counter-intuitive, work. It's a matter of experimentation.

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Written by RossKimbarovsky
3595 days ago

Well - the beauty of testing is that it's pretty easy to see if it works for YOUR company. It won't work for everyone - we've found that advice about email campaigns is sometimes very industry/product specific. BUT - the insight and takeaway from this is that for anyone who wants to improve the results from email marketing, these types of tests are critical.

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