BizSugar.com › Marketing › SMB Marketing: From Cost Center to Revenue Generator #infographic

By using better data and technology, SMB marketers will become even more integral to their companies as they master both the art and science of personalizing customer experiences. A recent study by the Economist Intelligence Unit, commissioned by Marketo, surveyed 478 global senior marketing executives. This is a drill down into what keeps SMB marketers up at night.