So, Why Brand?

Posted by bloggertone under Marketing
From http://bloggertone.com 4943 days ago

Why go to all of that trouble and expense? You’re busy making the best product and offering the best service that you can. It says so clearly in the words and pictures you use to promote your business.

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Comments

Written by nialldevitt
4943 days ago

Hi Gerard, I've always wondered about the possibility of brand for the smaller business and whether or not it was a reasonable expectation to have. However in the last 2-3 years, I've seen my own personal brand grow rapidly and now realise how significant it can be. This hasn't always been an intentional exercise but none the less, I am starting to really see the rewards. I’ve of course used online and social media to achieve this. I had an interesting conversation recently with the organiser of a big event later this year who told me that my name was the more recognisable to the people he’d spoken to, even though there we’re some other much more significant business people speaking at the event.

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