BizSugar.com › Marketing › Social CRM – Energizing Your Membership Community - Equation Technologies

Because your members are pulled in so many directions, it’s important to view your communications, benefits, events, etc., from their point of view. How do you help them see value, enjoy a sense of community, and cut through the clutter? The end game of Social CRM is to provide the right information, in the right context, at the right time for your members to easily find, consume, share, and benefit from it.