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Starbucks Logo: History, Meaning, Evolution, Hidden Details, and Visual Identity

Posted by RossKimbarovsky under Marketing
From https://www.crowdspring.com 777 days ago
Made Hot by: kevind on October 6, 2022 3:33 pm

Starbucks has one of the world's most iconic logos. Find out about the Starbucks logo's history, meaning, design influences, and evolution.

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Comments

Written by lyceum
773 days ago

Ross: Yes, that is the thing. I remember seeing it at a distance, and wanted to have a cortado! ;)

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Written by lyceum
774 days ago

It is interesting how the Starbucks logotype and the green color is noticeable outside, in a distance. Personally, I like the old retro style.

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Written by RossKimbarovsky
773 days ago

Part of the reason the modern version of their logo works so well is that even if you can't read it across the street, a green circle causes people to associate a cup with Starbucks.

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