BizSugar.com › Marketing › SWOT Analysis: What It Is and 7 Steps to Execute One Like a Pro

If you’ve ever taken a business class, checked out a business plan template online, or spent time at a corporate conference or retreat, you’ve probably heard the term SWOT analysis thrown around from time to time. You might have even learned the acronym it refers to: strengths, weaknesses, opportunities, and threats. But has anyone ever explained the process of conducting a SWOT analysis or how it can be used to propel your business forward?