Take Yourself Out of The Marketing Decision Game

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4816 days ago
Made Hot by: tuckerleroy on February 17, 2011 7:45 pm

Each day you make marketing decisions that affect your business and customer relationships. Making judgements based on your personal preferences rather than from a more objective basis can restrict your marketing success. A couple of tips to help.

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Comments

Written by Adam_Gottlieb
4816 days ago

Hi Susan,

Your post really highlights the need for small business owners to get feedback- whether it's from a mentor, employees, customers, or a hired professional, since, like you said, it's very hard for a person to not see things through his or her own preferences.

Great post.

Adam

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Written by m4bmarketing
4815 days ago

Hi Adam,

Good point about including employees and mentors in the feedback. It also takes the pressure off the small business owner when making the important decisions.

Thanks for your comment.

Susan

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Written by m4bmarketing
4816 days ago

Hi Yoni,

The thing is if we base our judgements on personal preferences alone it can be wrong for our brands. I had fun with a lot of brands in my past life as a marketer and found it is not only the colours but the shades of colour. Can be a little complicated at times.

Thanks as always for for comment.

Susan

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Written by yoni67
4816 days ago

Susan,

It seems logical that our preferences can seep into marketing decisions as well as our opinions, biases and personal feelings. The part about the colors can certainly have consequences which I never really thought of. Colors do in fact have meanings and temperments and as you state the ability to turn on and turn off people.

Great read!

Yoni

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