Tampons & Technology: How to Pitch or Sell Niche Products

Posted by VisibleLogic under Marketing
From https://www.visiblelogic.com 2578 days ago
Made Hot by: JoshRed on November 5, 2017 12:11 pm

Specialized businesses may be pitching for investment or just trying to make a B2B sale. But they have a problem in common: they often need to sell their solution to someone who does not fully understand it.

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Comments

Written by lyceum
2575 days ago

Emily: I wonder if my first forthcoming book on tea (in a children's book format, for adults) will be classified as a niche product?

Reading about your Branding Compass tool, I wonder if you have read Donald Miller's book, Building a StoryBrand: Clarify Your Message So Customers Will Listen?

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