BizSugar.com › Marketing › The “Internet of Things”: a future of deeper customer engagement or moving to the “dark side”?

An increasing number of everyday items are becoming “smart” with web-enabled technology that allows for ever-more sophisticated functionality and personalisation.

According to the BBC, the number of networked things exceeded the number of humans in 2008, according to some estimates, and is expected to rise to 50 billion by 2020.

“This is the so-called “Internet of Things” (IoT) and is described by Forbes as “the biggest thing in retail”.