BizSugar.com › Marketing › The Agency-Procurement Process: 10 Best Practices

Having owned and managed IridiumGroup for 17 years, I thought I’d share a compendium of best practices for procuring a marketing or creative partner. Sure, I’m an agency-side professional sharing opinions on how to review and purchase the services of an agency, but when you get right down to it, what observations could possibly be more insightful?