BizSugar.com › Marketing › The Appointment Setting: In Effective Appointment Setting, Think Like Your Customers

Customers can be a real puzzle for some marketers. They can either be a source of profitable sales leads, or they simply leave you hanging in the course of your lead generation campaign. A lot of marketers define their market simply by their demographic profiles alone. But to truly understand your customers, to truly see them as your customers, you should go beyond knowing facts like their gender, age and geographic location. The more details you know about them, the more capable you are in creating a sales pitch or an appointment setting campaign that is precisely what your prospects need.