BizSugar.com › Marketing › The Art of Email Rendering

There are a myriad of potentially different experiences out there when one considers the combinations of devices (desktops, laptops, smart phones, tablets), Operating Systems (Windows, Mac, iOS, Android) and mail clients or readers (IE, Firefox, Outlook, Thunderbird, Lotus Notes, Gmail, various ISP webmail programs, etc.). Each offers a different “lens” for viewing.

So how do you even begin to tackle all the rendering possibilities and produce an effective, attractive email? Here are three tips: