When companies aim for awareness they are mainly looking for attention: How can I get people to acknowledge my brand, product, service?. The problem with that approach is that it limits the view and results by having the company/ brand in the center or stage with as many people as possible watching the show...
The Awareness Angle Companies Miss Out On
Posted by
channelship under Marketing
From http://www.channelship.ie 4705 days ago
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