BizSugar.com › Marketing › The Best ROI Optimization Tool Since The Invention of Sending Emails

78% of sales go to the first business that responds - it makes sense to measure the time it takes to reply to an email and transfer everything you know about ‘caller queues’ and ‘caller drop off rates’ to the world of receiving and responding to online leads.

The increased use of instant messaging is pushing businesses into real time two-way conversation - is your existing customer now sick and tired of waiting around for a response, are they more likely to buy and stick around if they know you will respond quickly when they need you? Does responding on time increase trust and customer experience?

You will need to read this article and start measuring to find out...