BizSugar.com › Marketing › The Cobbler’s Children Must Have New Shoes :: Duct Tape Marketing

The title of this post borrows from the folktale about the cobbler who was so busy making shoes for his customers his own children went barefoot.

shoe makerOf course the parallel to small business is certainly relevant, although it goes beyond simply being too busy, often it is just matter of not understanding the importance being a model for your work. Do you set a good example by being a product of your work? Can you show proof in your own business that what you are pitching works? Do the results you achieve for your own business act as a magnet for those seeking the same results?