BizSugar.com › Marketing › The Copy Hierarchy of Needs: Ensuring Your Copywriting Meets Your Prospects’ Requirements With Will Hoekenga

In show 51 of the Content Champion podcast, I'm delighted to be talking with Will Hoekenga, the experienced professional copywriter behind Copygrad - one of my favourite writing blogs. Will has developed a 'copy hierarchy of needs' to ensure our copywriting always meets our prospects' requirements - and we discuss his unique approach in this fascinating half-hour episode.