BizSugar.com › Marketing › The Difference Between Journalism and Brand Journalism (and Why It Matters)

A lot is being written about businesses employing journalists but it's not quite as simple as hiring an out-of-work reporter. Do you know the key difference between traditional journalism and brand journalism? Are you making the most of your publishing efforts? As brands move towards content marketing, it's essential to understand how editorial standards differ between business and news.