Many marketers have been taught the concept of the marketing funnel. The idea being that you bring leads into the top of the large opening in a funnel and push the ones that become customers through the small end. The problem I've always had with that is all the focus is on the chase. I happen to think that real payoff in marketing comes from expanding and focusing your thinking on how to turn a lead into an advocate for your business.
The Easiest Way To Explain the Marketing Process | Duct Tape Marketing
Posted by ducttape under MarketingFrom http://www.ducttapemarketing.com 5322 days ago
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