The emotional power of color

Posted by erikemanuelli under Marketing
From http://thenextweb.com 3188 days ago
Made Hot by: thecorneroffice on July 31, 2015 10:49 am

Colors can have a tremendous impact on a consumer’s decision to purchase. With today’s three seconds to convince visitors to convert kind of world, it’s important to use colors, images and messaging the best way we can.

As our brains process images 60,000 times quicker than text, color can have a huge impact on your landing page’s conversion rate.

In the following article, you are going to read about the emotional power color has on our brains and decisions, along with tips for how you can incorporate color psychology into your landing page designs.

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Comments

Written by lyceum
3184 days ago

Erik: My personality color code is mainly "green" (knowledge).

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Written by lyceum
3184 days ago

Erik: My favorite color is also blue. :)

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Written by lyceum
3185 days ago

Erik: Which "color" are you? ;)

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Written by erikemanuelli
3185 days ago

I'm blue. It's my favorite color!

And you, Martin? :)

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Written by nirmalablog
3187 days ago

No one could deny accepting the fact that the color of the product/purchase has an impact on the buying decision of customers.

I would say that the author has crafted the post in a safe manner and nailed the topic as well.

Nice to know that the most of the colors has the triggering ability to convert visitors into visitors.

I'm a part-time blogger who have been blogging since 2013 but yet to design an attractive landing page to get more leads. Yes, Twitter and Facebook are rocking with the blue color and thus I would like to get the same color for my landing page to enhance professionalism.

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Written by JamesMcAllister
3188 days ago

Very interesting! I've never taken time before to really think about how color could impact the emotions of your potential customers, but seeing that it's something we have a lot of control over I definitely think this is worth additional testing.

The examples shown in the article really show how a few small design changes can completely transform a web page, making it seem more far more appealing and inviting.

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