The End of the Facebook Like-Gate Era: What Marketers Need To Know

Posted by mmangen under Marketing
From https://www.linkedin.com 3738 days ago
Made Hot by: OpenSourceMedia on August 19, 2014 11:13 am

There was a lot of discussion last week about Facebook and its decision to spin off messaging to a separate and dedicated mobile app.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by lyceum
3733 days ago

So, what is it for the "likers" of Facebook pages in the future? If you are not allowed to say: "like our Facebook page, and you will get...," what will companies do in order to engage their fan base and customers?

I click on Facebook like page because I genuine like the person behind the company, the services and products, etc. But I don't mind to get some kind of incentive, to click on a page.

It is sad if Facebook will become the favorite spot for regulators and bureaucrats to jump all over the place.

- 0 +

Written by 27will
3738 days ago

Great and informative article! While I was of the mind that like gating can be used in a responsible manner (we still don't do it on our site), its passing seems in line with changes to digital marketing emphasizing quality over potentially slippery methods of gaining a following. Ultimately, this should benefit brands that have actual connections with their customer bases, and when you look at quality of following over size of following, it seems doubtful anyone will really be hurt by this unless the crux of their marketing revolves around having as huge a following as possible. Even so, with all the changes to Facebook's organic business page reach, following size is pretty much irrelevant nowadays or so it seems.

- 0 +