BizSugar.com › Marketing › The essential digital PR task list

Modern PR is changing, and it is changing fast. Where once there were clear divisions of responsibilities between PR and and the online team, the reality of modern marketing is these lines are blurring. Link building, keyword optimisation, content marketing, affiliates, events, and e-CRM are now an essential part of any digital PR’s skill set. In fact, digital PR and search marketing are increasingly merging and becoming more difficult to differentiate between.

With this in mind, here are the key tasks for any modern PR who wants to successfully manage their brand’s voice and reputation online.