BizSugar.com › Marketing › The five elements of successful marketing

Marketing is vital in business. It helps you to generate a constant stream of new and repeat customers, which is key to developing a profitable business.

But it can also be expensive, particularly when you spend time, money and effort on marketing messages that won’t work or won't work well.

So how do you ensure your marketing messages and campaigns will generate real results before you outlay money? Here are the five elements of successful marketing.