The Four Ps of Customer Behavior

Posted by rradice under Marketing
From http://www.imaginewow.com 3786 days ago
Made Hot by: BizWise on July 18, 2014 1:23 pm

Do you know what motivates your potential clients? Would you like to gain insight into their needs, wants and desires?

How to understand consumer behavior to better tailor your message and marketing strategy.

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Comments

Written by lyceum
3781 days ago

Rebekah: Thanks for your feedback! Do you know about any companies that have figured out the new P-words?

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Written by lyceum
3781 days ago

Rebekah: Thanks for teaching me four new P-words! ;) Say pervasive, participatory, personalized and prescriptive in a row over and over again, and you will "wreck" your tongue! ;)

How does the location-based service play a role? Is that under the participatory step, checking-in, sharing photos of purchased goods, etc.?

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Written by rradice
3781 days ago

That’s funny Martin! I don’t think I could say that over and over again if I tried. :) Yes, the location-based services including reviews would fall under participatory.

As we know, online reviews play an enormous role in search and I believe they will only become more relevant in the months/years to come. This makes it more important than ever for businesses and brands to manage their online reputation.

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