BizSugar.com › Marketing › The Future of Event Marketing and What It Means for Content Marketers

Content marketing is a type of marketing strategy used to attract, engage, and retain the traffic of the audience by creating and sharing relevant articles, videos, podcasts, and other media platforms. This approach builds a relationship with your target audience, establishes expertise, promotes brand awareness, and keeps your business on top of mind when it’s time to buy your products or services.