BizSugar.com › Marketing › The Future of Semantic Search and What It Means for Content Marketing - AudienceBloom

Content marketing seems to have stabilized over the past few years. Originally, as part of an SEO strategy, content was solely intended to be a means of holding keywords. Search marketers would optimize keyword-stuffed articles in the hopes of getting enough presence to land a high ranking for that particular keyword. As search algorithms evolved to detect such black-hat practices, search marketers retracted their keywords to comprise only two to five percent of their total content. The popularity of quality content marketing skyrocketed, flooding the market with gimmicky sites and entrepreneurs blindly writing large volumes of content to join the bandwagon.