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The Hidden Costs of Social Media | M4B Marketing

Avatar Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4625 days ago
Made Hot by: James John on January 18, 2012 4:29 am
Having a presence on many social media networking sites can boost your business. We know this but the time and the return on it needs to be considered. One way to simplify the selection is by asking a simple question - Would I pay to be there?


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Comments


Written by nialldevitt
4619 days ago

Hi Susan, this is great advice! The sooner that we get to effectively measuring both the cost and result of social media, the sooner we start to see genuine ROI. Thanks for sharing, Niall
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Written by m4bmarketing
4617 days ago

Sorry for the very late reply Niall.I agree with you especially for small businesses who have been used to tactics where they can measure results.

Susan
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Written by HeatherStone
4624 days ago

Hi Susan,

Great way to look at the investment in social media, which, of course, is not always a financial one.
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Written by m4bmarketing
4624 days ago

Thanks Heather. The idea for the post came from me adding the question in response to a commenter and she said it was a "light bulb" moment.

Susan
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