BizSugar.com › Marketing › The Importance Of A/B Testing Your Designs

By Claire Roper

List all the buzz words in the online community, and few will get a bigger response than A/B testing. Countless articles, books and lengthy discussions are all dedicated to designing the tests, selecting the test subjects or carrying out the tests, but often no one bothers to explain why every site owner should be interested in it. This article will explain what A/B testing is, why it is important to you and how to do it properly.