The Importance of Having a Customer Database

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 5553 days ago
Made Hot by: ShawnHessinger on September 2, 2009 1:48 pm

Do you have one? Or is your customer information hidden in lots of paper files? If you don't have a customer database, then you are missing out on an effective marketing tool that will help grow your business.

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Comments

Written by lyceum
5553 days ago

Susan,

Do you have tips on good customer database programs?

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Written by m4bmarketing
5553 days ago

Hi Martin,

The main tips are decide what your needs are, the features you want, cost. For example if you only need a simple ptogram to record information then don't go for one with email programs, shoping cart etc.

I use Act which suits our business, but others include salesforce.com which I believe is launching a small business version etc.

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