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The Importance of Research in Marketing

The Importance of Research in Marketing - http://mpowerphilosophy.com

Posted by MarilynOliva under Marketing
From http://mpowerphilosophy.com 5260 days ago

If a concept is well researched, the marketing of it is easy! Marketing is all about giving customers what they want! So it makes sense that a well researched marketing strategy needs to understand what the customer values and what motivates them.

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Written by ShawnHessinger
5260 days ago

Research should be part of the development of your product and part of how you decide what features or services to include. This doesn't have to be expensive either, by the way. It can involve something as simple as talking with your customers and can even be part of the marketing and selling process.

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