BizSugar.com › Marketing › The Living (Behind the Scenes) Story of a PR Launch

One form of PR that companies especially strive to attain is coverage for new product launches. The problem is that PR is tricky. Journalists and editors are bogged down by hundreds if not thousands of emails every day and getting them to notice you is difficult. One way to better position yourself for PR is to hire a PR agency, and there are some well priced ones out there like Influence & Co. But if you're cash strapped and need to keep PR capabilities in-house, what can you do best set yourself up for success?