Nearly a decade into the marketing automation (MA) revolution, we’ve developed a crop of B2B marketing professionals who have built successful careers on the use of tools to nurture and develop qualified leads. “I am Eloqua- (or HubSpot- or Marketo-) certified” appears boldly on B2B marketers’ LinkedIn profiles.
The marketing automation generation: Fulfilling the mandate for customer life cycle marketing
Posted by
kimonos under Marketing
From http://marketingland.com 2571 days ago
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