A new marketing model has emerged - peer index marketing. It is based on the belief that some customers have larger influence on others when it comes to purchase decisions. Gigaom articles explains well this new type of marketing.





Comments


Written by businessavante
3091 days ago

Hi Azeem.

I like what you said about the automotive expert being asked questions in his field, but not about fly fishing (in the paragraph about 'refining').

The funny thing is that celebrities on talk shows - or just stopped on the street by a reporter - are asked about all sorts of subjects that have nothing to do with whatever their expertise is (if any, now that we have celebrities whose only claim to fame is that they are somehow considered a celebrity). Too bad it doesn't apply there.

Duncan



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