The Problem With Under Promising and Over Delivering

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 5324 days ago
Made Hot by: aliciatrinidad on September 25, 2009 12:43 pm

Just about everyday we hear or read that we should always under promise and over deliver with our customers. Whilst we need to delight our customers and strengthen our relationships, there are pitfalls that you may not be aware of.

We like to delight our customers as we build new relationships and strengthen our key ones. Having thought about this issue, I came up with a few tips for you to consider:

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Comments

Written by ShawnHessinger
5323 days ago

On the other hand, at times, a little bit can go a long way when it comes to exceeding expectations. My experience is that many customers simply want their problems solved when they arise without being told it's not part of your service or being charged more for a problem neither you or they could have anticipated. If it costs nothing but a bit of extra time to solve such a problem, do it. The best customers will never forget your efforts.

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Written by m4bmarketing
5323 days ago

Shawn, I agree with you and that is just something you would do to help your customer. Many of these situations however are not the norm when delivering your product or service on a regular basis.

The article was more about the way we usually deliver and do it consistently.

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Written by RJohnson4444
5323 days ago

Exceeding expectations is a dangerous trap. Its when smiles become frowns when delivering the same level of service that one realizes the challenge of delivering on this front.

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Written by m4bmarketing
5323 days ago

Rod, it can be a trap if it is done if you don't think it through and it only becomes a one off. There are other ways to delight a customer without setting yourself up to fail.

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