The Recipe for a Perfect Landing Page [Infographic]

Posted by CateCosta under Marketing
From http://catecosta.sharedby.co 3957 days ago

Having a proper landing page is the most important part of designing a website that converts your leads into customers effectively. The basics are incredibly simple, and not at all rocket science – but it is surprising quite how many people have landing pages that disregard many of the tried and tested formulas for designing a perfect landing page.

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Comments

Written by kghosh123
3877 days ago

Oh yes, the infographic looks really nice. Absolutely, what Amy has put forth in the infographic is exactly what we also follow. We have devised a framework on which we build our landing pages...we call it the 'HABITS' of conversion optimized landing pages - Headline, call to Action, Benefits that a visitor gets, Image/video, the Trust factor and finally the Speed with which it delivers. Any good landing page MUST have a compelling Headline that will convince the visitor to stay on and read further, a very strong call to action that will make him click click on to it and go to the next page or a lead capture form, it should clearly state what benefits a user will get if at all he clicks on the call to action and proceeds further, a good image/video depicting whats on the plate, it should be trustworthy and lastly, it should deliver with speed and urgency. You can get further details here: http://www.leadsquared.com/6-habits-of-a-conversion-optimized-landing-page/

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Written by HeatherStone
3958 days ago

Hi Amy,

Certainly does look like a recipe for a tasty landing page. Thanks so much to Cate Costa for sharing it with the BizSugar community. I can't wait to sample the delicious results.

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Written by CateCosta
3958 days ago

I'm glad you enjoyed it!

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