The Right Way To Use Groupon And Living Social For Your Business

Posted by mywifequitherjob under Marketing
From http://mywifequitherjob.com 4394 days ago
Made Hot by: crystalx72 on June 15, 2012 4:04 am

This article was written in response to a few bad Groupons that my wife and I recently purchased. In this post, I go over what these businesses did incorrectly and outline the right way to use services like Groupon/Living Social for your small business.

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Comments

Written by Sian Phillips
4393 days ago

You've hit the nail on the head as to why I won't use Groupon and I have stopped the daily emails. A few of my friends had bad experiences using the coupons - they were looked down on as if they were the bottom of the heap type of citizens. One hairdresser even made a trainee do my friends hair instead of the actual hairdresser.

All bad experiences for Groupon and those establishments. As you say they should be used for marketing - getting footfall through the door - and then being extra special so that person goes and talks about it in a good way.

Maybe Groupon should "coach" the businesses on best practice for coupon users.

A brilliant post and thanks for sharing on Bizsugar.com

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Written by amabaie
4394 days ago

We have used Groupon once or twice, but I had never heard of Living Social. Usually Groupon deals are for stuff we don't use day-to-day, so there is an element of hit-and-miss there.

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