This article was written in response to a few bad Groupons that my wife and I recently purchased. In this post, I go over what these businesses did incorrectly and outline the right way to use services like Groupon/Living Social for your small business.





Comments


Written by Sian Phillips
3758 days ago

You've hit the nail on the head as to why I won't use Groupon and I have stopped the daily emails. A few of my friends had bad experiences using the coupons - they were looked down on as if they were the bottom of the heap type of citizens. One hairdresser even made a trainee do my friends hair instead of the actual hairdresser.

All bad experiences for Groupon and those establishments. As you say they should be used for marketing - getting footfall through the door - and then being extra special so that person goes and talks about it in a good way.

Maybe Groupon should "coach" the businesses on best practice for coupon users.

A brilliant post and thanks for sharing on Bizsugar.com



Written by amabaie
3759 days ago

We have used Groupon once or twice, but I had never heard of Living Social. Usually Groupon deals are for stuff we don't use day-to-day, so there is an element of hit-and-miss there.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!