BizSugar.com › Marketing › The Science Behind The Most Frequently Shared Blog Posts & How To Craft Them

When click bait is DEAD (as everyone is saying) I’ll be the first person to scream with joy.

Luckily, click bait may finally be on its way out as I’ve noticed across multiple industries that it’s simply not working as well as it was during peak BuzzFeed, Upworthy and other viral mills.

The best approach isn’t creating content that is click-bait, it’s creating content that is click friendly. Meaning, the headline is still captivating but when you click the link, you’re met with blog posts of value, substance and quality information.

The most highly shared blog posts are not shared solely because they have a great headline. The most popular blog posts are shared because they deliver value once a reader takes the time to dive into the infographic, slides or words.