The Secret Weapon of Content Marketers

Posted by globalcopywrite under Marketing
From http://www.globalcopywriting.com 4917 days ago

Content marketers know one thing for sure. If you want to attract people and capture their attention, you have to employ one simple technique. This post tells you what it is and gives good examples on how to do it.

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Comments

Written by businessavante
4917 days ago

Wonderful article, Sarah.

I'm one who DOES believe in "features". Let me use the classic power drill as an example. Maybe the power, voltage, RPM's, torque, chuck & bit diameter DO matter. Maybe it's not just about the hole it makes. I also need to know how it feels in my hand - how it fits, are excess vibrations damped, etc - but this I have to see for myself in person, not online.

(I've seen the "drill" bit so many times I thought a rebuttal was in order - this is not a jab at your article - it's a jab at the features/benefits argument.)

Duncan

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Written by globalcopywrite
4916 days ago

Hi Duncan,

Hey, jab away! I did describe it is a 'classic marketing example' after all. Of course people are interested in features but only they understand how your product or service is going to be of benefit. I do find when I'm speaking about features, it's all about me (or my client). When I'm discussing benefits, it's all about you. That's exactly where you want to be in your content.

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