This infographic from SmartInsights, takes a closer look at things like conversion rates, multi-channel marketing, search and advertising in order to determine the significance and influence of today's mobile users.





Comments


Written by lyceum
3448 days ago

Heather: Thanks for your comment! I look forward to hear Irfan's take on this.



Written by HeatherStone
3450 days ago

Hi Irfan,

Great infographic but it illustrates a problem. Mobile is clearly a powerful force, but users are less easy to convert. Does this suggest a best practices strategy for the mobile marketing approach small businesses and entrepreneurs are likely to find the most effective?



Written by HeatherStone
3448 days ago

Another great question, Martin.



Written by lyceum
3449 days ago

What is the meaning of the conversion in the graphic? Is it a conversion into sales, leads, more traffic, etc?



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