The Surprisingly Powerful Business Tool That's Right in Front of Your Eyes

Posted by bmartinuzzi under Marketing
From https://www.americanexpress.com 3167 days ago
Made Hot by: PMVirtual on June 4, 2014 2:07 pm

You may not give it a second thought, but the proper use of color can transform your business. Here are 7 ways to use color to your company's advantage.

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Comments

Written by lyceum
3096 days ago

Bruna: Thanks for taking the time, playing the B.A.N.K. code game! Talk with you soon again! :) Thanks for your email regarding podcasting.

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Written by bmartinuzzi
3159 days ago

Martin, thank you for reading and commenting. I am familiar with colors for success - some interesting studies on that. But I don't know about B.A.N.K. I did a quick search and couldn't find anything. Could you send me a link? Thank you.

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Written by lyceum
3159 days ago

Bruna, Here my link to the B.A.N.K. personality code (blueprint - action - nurturing - knowledge):

http://www.playbankcode.com/lyceum

My main colors are green (knowledge) and red (action).

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Written by lyceum
3159 days ago

Bruna: I have picked logotypes and banners that are more of a cartoon / caricature with several colors combined.

It was good that you mentioned the challenge for individuals with color blindness (red/green).

Have you studied the personality assessment services that are using colors in their vocabulary? For example: Colors to Success and B.AN.K.?

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Written by bmartinuzzi
3097 days ago

Martin, thank you for sending the link. I just went through the process and my main colors are blue (responsible)and orange (nurturing).

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